Genuine Pharma
in focus
contract research organization

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Mission

  • Design and execute quality clinical drug development projects that meet and surpass our clients expectations

  • Design and implement quality sales and marketing plans for the pharma market

  • Maintain a friendly, fair, and creative work environment which respects diversity, new ideas, and hard work

Vision

  • We strive to be the premier out-sourced provider to the pharmaceutical industry for the development of new medical therapies

Values

  • Integrity & Ethics: Do what's right and demand honesty, maintenance of confidentiality and adherence to professional standards of excellence

  • Client Service: Strive to understand our clients' requirements and to meet or exceed their expectation with high quality deliverables and service. Stay flexible and always look for proactive, responsible solutions to ensure client satisfaction

  • Innovation: Consistently question the status quo and seek opportunities for continuous improvement. Strive for a stimulating work environment open to learning, curiosity and innovation.

  • Sense of Urgency: Address issues and requests immediately, reasonably and comprehensively.

  • Open Communication: Share information, expertise and experience. At any given moment we may be students, mentors, teachers or consultants.

  • Initiative & Reward: Encourage resourcefulness, conscientiousness and leadership from each employee. Recognize and reward excellence in performance.

  • Teamwork: Cooperate and mutually support one another. Sound strategy and creative implementation require diverse talents working in unison. Success for our clients depends on everyone's cooperation and mutual support.

  • Ownership: Operate with a sense of ownership for the assets and responsibilities entrusted to us by our clients and shareholders.

Objectives

  • To be the leading CRO in the Middle East via our talented, experienced personnel and the high quality research they offer

  • To present the pharma market with high quality planning, research & training facilities

  • To increase our market share through better penetration of our existing products & widening our products and services portofolio

Work History

  • Ministry of Health and Population

    • National Drug Policy

    • Egyptian National Formulary

    • Essential Drug List

    • Guidelines for implementing Drug Management

  • WHO

    • Medicines Prices Survey

  • Swedish Orphan International, A.B. (Sweden) / Apotex Research, Inc. (Canda)

    • Market analysis and drug registration "Ferriprox"

  • Sankyo Yamanuchi - Saudi Arabi (Tamr Group) "SAJA"

    • Assessment of efficacy and safety of loxoprofen sodium versus diclofenac sodium in low back pain (SAJA CS–600/SA/301), a randomized controlled double blind study

  • Egypt Otsuka Pharmaceuticals

    • Assessing the impact of adding SF-1008C (Aminoleban EN) to the therapy of patients with chronic hepatic disease in improving their quality of life (OTSUKA SF–1 008C/ET/401)

  • Alkan

  • Biovax

  • EWI (Canda)

  • Sanofi Aventis

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HQ: 50 El-Khalifa El-Mamoon St., +202 4514516 / 4515281 - - Branch: 65 Ismail El-Kabany St., Nasr City, 11371, Tel/Fax +202 4016246
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